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How your phone system can improve professionalism

Businesses in any sector are always looking to stand out from the crowd. Now more than ever many industries are saturated with teams claiming to offer the very best solution available, as a team in the telecoms industry we know this better than anyone!

One of the best ways to help your business to stand out is to provide a professional image. If you present yourself as an authority and show yourself to be an industry leader in your field, then customers will view you more favourably than local competitors. There are many ways to improve your professionalism. From your website to your social media, to the way you present your business’ storefront if you have one. One area that you might not have focussed on yet is your communications. This is where we can help.

At YTL we have years of experience providing communications for a huge range of industries. Many of these businesses are trying to create a professional image. Over the years we’ve discovered what we think is a winning formula. Here’s our guide to how your phone system can improve professionalism.

On hold marketing

Even if you have the most attentive team in the world, callers will always spend some time on hold. This isn’t a bad thing, as long as they aren’t left hanging for too long then it actually presents an opportunity.

On hold marketing services have come on leaps and bounds in recent years. Gone is the grainy elevator music, in its place your business can access a professional marketing tool. The right on hold marketing will allow you to clearly let customers know important details about your business. Such as opening times and directions. It also provides a great opportunity to market additional services. These services can be anything from cosmetic treatments for dental practices, to a new event for those in the hospitality sector.

The way to ensure that your on-hold marketing remains professional is by leaving it to the experts. Plenty of teams try to DIY this process and it doesn’t turn out well. Working with an experienced communications provider gives you access to crystal clear audio and trained voice talent.

Call distribution

Being able to provide great customer service from any working environment is the mark of a business that is ready for anything. The current difficult circumstances have forced businesses to adapt quickly and maintaining professionalism in these situations can be challenging.

Thankfully there is a solution that can help make adaptability simple. Call distribution services help you to guarantee that customers are always directed to the right person. This service lets you set alternative routes for customers to be directed to should the member of staff they are trying to reach is not at their phone. This means if staff are working from home or on their mobile, calls will be seamlessly directed to them with no difference noticeable on the customer’s end.

Business continuity

This follows on from call routing, but ensuring that your business can work well outside of the office is a huge part of creating a professional image. There are a variety of remote working solutions available to businesses that mean flexible working is efficient for both your staff and your customers.

Modern unified communications services are designed to give businesses increased agility in any environment. One of the most important features included here from a professional standpoint is video conferencing. High quality video solutions mean that your team can easily maintain a face-to-face connection with their most important customers. It also means that they can stay in touch with customers in brand new ways, webinars and virtual presentations provide a new way to make a brilliant first impression.

We also support business continuity with our professional business broadband services. Click here to find out more.

CRM integration

Nearly every business uses some form of CRM tool to keep a record of customer data. Whether it is a well known service like Salesforce or a more specialist system based around your industry needs. These services are essential to your customer experience, yet many businesses do not fully make the most of them.

Did you know that with a modern phone system, you can fully integrate your CRM? Doing this means that you can unlock new features such as click-to-call. This allows you to call a customer directly through your CRM, allowing you to speed up the customer service process. Similarly professionalism is increased because when a customer dials in, their contact record and history details will be displayed on your phone system automatically, allowing you to service their needs immediately.

We hope that this guide to professionalism has helped to inform you about some of the technology that is helping businesses up and down the country to thrive. Making the most of the right communication services is a quick and easy way to ensure success. To find out more, give us a call at 01924 249 499 we’d be very happy to help.